Thursday, July 05, 2007

the cluetrain manifesto - blog justification ?

This manifesto is a thought-provoking set of 95 theses (also available in German) that I started reading for one reason, and that is related to this blog: because it backs up the need for this blog and it justifies its existance.

I am working for a consultancy and I am writing arcticles in this blog that contain my personal opinion, not my employers. However, some things I said on products from various companies are causing frictions (because, from their point of view, my opinion is not correct in various points).

Are my activities on this blog a potential thread and/or risk for my employer ?